Tuesday, December 20, 2016

Official 2017 Lincoln Continental Commercial Starring Matthew McConaughey

Matthew McConaughey is back and better than ever. The all-new Lincoln Continental ad campaign features an incredible backdrop on a glacial plain about 160 miles from Reykjavík, Iceland. The purpose of the ad was to showcase the Lincoln Continental from a new outlook; making the entire display look modern and visual. They wanted the ad to be shot in a unique setting, unfamiliar to many viewers. Academy Award winner Wally Pfister directed the commercial who has also worked on "The Dark Night" and "Inception".

In the commercial, an untraditional storytelling is used to see the Lincoln Continental's features from different perspectives. McConaughey is filmed in the backseat showing the features of the rear interior designs, including a chauffeur switch. This gives the passenger in the back the ability to move the front seat up more for extra legroom.

Watch the official 2017 Lincoln Continental Commercial below



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